As a design leader, I’ve been fortunate to lead the creative direction on so many incredible projects and work alongside many multidisciplinary teams from c-suite executives to boutique creative managers in the tech industry. One thing is consistent – no matter how complex your message or concept is, it does not negate the need for simple visual representations that can educate and move your audience into action. 

Visual representations are crucial to any project and can affect any business and its brand. To be an effective creative lead, I’ve realized that I must constantly strive to understand and appreciate my client’s business and what makes it special. These visions, strategies, thoughts, ideas and representations are somebody’s dream and I can turn them into visual reality, and I’m grateful I get to be part of them in any capacity.